Calli
Case study
Project info
Calli The Label entered the international market, which prompted the need for a brand identity revitalisation to align with its refined approach to contemporary day and occasion wear. The brand underwent a transformation in its logo design, transitioning from a traditional serif font to a sleek, tall sans-serif typeface. The new identity embodies a bold and modern aesthetic, infused with elements of minimalism to resonate with the brand's sophisticated direction.
Deliverables
Brand Identity
Digital Design
Creative Direction
Art Direction
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