Soland
Case study
Project info
Soland was born from a passion project to create a brand that merges trail running gear with a community-driven outdoor collective. The name merges "Sol" (sun/soul) and "Land" (earth/terrain), symbolising both the landscapes we traverse and the inner journey of endurance and self-discovery. This philosophy is reflected in the S logomark, formed by two feet converging into an ‘S’, representing duality in motion – resilience and community, grounding and momentum, nature and innovation. With a design ethos rooted in motion and minimalism, Soland blends technical function with an elevated, nature-infused aesthetic thus bridging the gap between performance and culture.
Deliverables
Brand Identity
Creative Direction
Digital Design
Tone of Voice
No items found.